Amazon Seller Statistics 2026: Costs, Competition & Growth
9.7 million sellers, $700 billion revenue, 58% profitable in year one. 25+ verified Amazon seller statistics for 2026.
Ivan Molčan
Founder of Lumepixa. Building AI tools that help e-commerce sellers skip the studio and turn phone shots into store-ready product photos in about a minute.
Introduction
Amazon seller statistics tell a clear story: with 9.7 million sellers worldwide and $700 billion in projected 2025 revenue, Amazon remains the dominant force in e-commerce. But behind these headline numbers lies a competitive landscape where product photography, pricing, and operational efficiency determine who thrives and who quits.
As the creator of Lumepixa — an AI product photography app used by sellers on Amazon, Shopify, and Etsy — I see firsthand how image quality separates successful sellers from struggling ones. This article compiles 25+ verified statistics about Amazon sellers, with every claim linked to its original source.
For broader e-commerce photography data, see our E-Commerce Product Image Statistics 2026. For AI-specific trends, see AI Product Photography Statistics 2026.
Key Takeaways
- 9.7 million sellers worldwide, with 1.9 million actively selling and ~550 new sellers joining daily (eDesk).
- Amazon's sales revenue projected to reach $700 billion by end of 2025 (eDesk).
- Most sellers start with less than $5,000, with 25% starting under $1,000 (eDesk).
- 58% of sellers are profitable within year one (eDesk).
- Over 60% of Amazon sales come from independent third-party sellers (eDesk).
- Amazon accounts for nearly 40% of all US e-commerce (eDesk).
Table of Contents
Amazon by the Numbers
Amazon's scale is difficult to comprehend:
- Daily sales revenue: approximately $1.75 billion, with 12 million orders per day (eDesk).
- Revenue projected to reach $700 billion by end of 2025 (eDesk).
- More than 310 million customers worldwide (eDesk).
- Over 2.5 billion monthly visits, with 53% from mobile (eDesk).
- Ships to more than 130 countries (eDesk).
- Accounts for nearly 40% of the US e-commerce market (eDesk).
| Metric | Value | Source |
|---|---|---|
| Annual Revenue (2025) | $700 billion | eDesk |
| Daily Revenue | $1.75 billion | eDesk |
| Daily Orders | 12 million | eDesk |
| Monthly Visits | 2.5 billion | eDesk |
| Active Customers | 310 million | eDesk |
| US E-Commerce Share | ~40% | eDesk |
The Seller Landscape
- 9.7 million sellers worldwide, 1.9 million actively selling, ~550 new sellers daily (eDesk).
- Over 60% of all Amazon sales come from independent third-party sellers (eDesk).
- Close to 2 million SMBs sell on Amazon globally. About 70% are independent 3P sellers via Seller Central (RepricerExpress).
- US sellers move 8,600 products per minute (eDesk).
- Over 60% use FBA only, 22% combine FBA + FBM (WebRetailer).
For Amazon image requirements and optimization, see our Amazon Product Photography Guide.
Startup Costs & Profitability
- Most sellers start with less than $5,000, with 25% starting under $1,000 (eDesk).
- 58% turn a profit within year one (eDesk).
- 57% report margins above 10%, 28% above 20% (RepricerExpress/Jungle Scout).
- 89% are profitable overall, up from 85% in 2021 (RepricerExpress).
Product photography is one of the highest-ROI startup investments. Traditional shoots cost $200–$5,000+ per session. AI product photography delivers comparable quality at $0.10–$2.00 per image — critical for sellers starting under $1,000.
| Photography Method | Cost per Image | Time |
|---|---|---|
| Professional Studio | $20–$50 | 2–3 weeks |
| DIY (phone + lightbox) | $0 (gear cost) | 1–2 hours/SKU |
| AI (Lumepixa) | $0.10–$2.00 | ~60 seconds |
Competition & Marketplace Dynamics
- 50% of sellers say Amazon competes with them through private label brands (eDesk).
- Popular alternatives: eBay (24%), Shopify (16%), followed by Walmart and Facebook Marketplace (WebRetailer).
- 90% of US consumers prefer Amazon over any other e-commerce site. 70% use Amazon to check prices (WebRetailer).
When 50% of sellers face Amazon's own competing products, listing image quality becomes one of the few controllable differentiators. See our guides for Shopify, Etsy, and eBay if you're diversifying.
Sources
All statistics are linked inline. Primary sources:
- eDesk — Amazon Marketplace Statistics 2025
- RepricerExpress — 20 Amazon Statistics 2025
- WebRetailer — Amazon Statistics 2023
Related articles:
Frequently Asked Questions
How many sellers are on Amazon in 2026?
How much does it cost to start selling on Amazon?
Are Amazon sellers profitable?
How big is Amazon compared to other platforms?
How many product images do Amazon sellers need?
What percentage use FBA?
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